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15th Dec 2022

Why do we set new year’s resolutions?

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As we get to the end of another year, millions of people are turning their attention to January and setting a New Year’s resolution. Whatever yours may be, resolutions are as much a part of the New Year as fireworks and singing Auld Lang Syne.

So why do we do it? Why do we set ourselves resolutions, and why do we only ever do it at this time of year? We decided to dig a little deeper and find out.

Why do we set New Year’s resolutions?

You might not realise it today but the tradition of setting New Year’s resolutions actually dates back more than 4,000 years. The ancient Babylonians are believed to be the first people to set themselves New Year’s resolutions, but they did it for very different reasons.

The Babylonians, who lived in what is now modern-day Iraq, celebrated a festival at New Year that gave rise to resolutions as we know them. As well as choosing a new king, they would make promises to the gods – repaying debts or returning borrowed objects. They would actually celebrate their New Year at the start of spring, when the crops came into harvest, and believed that their commitments to the gods helped keep humanity going.

Although there are obvious differences, the promises that ancient Babylonians made aren’t that different to the resolutions we make today.

What are the most popular New Year’s resolutions ideas?

Becoming healthier (23%), personal improvement or happiness (21%), and losing weight (20%) were by far the most popular topics among people who chose to set themselves a New Year’s resolution last year, according to a 2021 YouGov study.

Among the other ideas that people considered, 11% said they would try to improve relationships in their life, 9% were focused on travelling or moving, and 2% said they would reduce their drinking.

The same research showed that younger people are more likely to set themselves New Year’s resolutions than older people. In 2021, 40% of adults under 30 planned to make New Year's resolutions for 2022, compared to 25% of 30-44 year olds, 18% of 45-65 year-olds, and just 14% of those 65 and over.

How about people who do set themselves a resolution? How likely are they to keep it up? Well, that depends on which study you look at. According to the research above, nearly four in five of Americans making resolutions say they are very or somewhat confident they will be able to stick to them.

However, a separate piece of research conducted by YouGov in the UK found that in 2020 just 26% of people kept all of their New Year’s resolutions, with 23% keeping none of them and 48% keeping just some of them. While there is the potential that these figures have been skewed by COVID, the research found the figure of those keeping their new years resolutions to be the almost identical in 2019 (25%).

Do New Year’s resolutions work?

That’s a good question, given the number of people who set themselves New Year’s resolutions but give up after a week or two. Generally speaking, it’s easier to give something up or start something new if it coincides with a ‘fresh start’ – a new chapter in your life or the start of a new year.

You will usually find it easier to maintain a New Year’s resolution if friends and family are invested in your decision. For example, gyms see a spike in signups in January but many people stop going within months or even weeks. Taking a friend or relative who’s also committed to the same thing will help you both and provide mutual support.

If you can’t rope somebody else into joining you, at least let people know about your resolution – whether it’s eating more healthily or giving something up. They can offer support, help facilitate and give you the motivation you need to keep going.

If life-changing commitments aren’t your thing, start smaller with simple New Year’s resolutions. Alternatively, some psychologists say that setting yourself little, attainable targets throughout the year is a better idea. Choose a realistic target for every month of the year – go without takeaways, or get out into nature at least once.

New Year’s resolutions and vaping

Many people switch to vaping for their New Year’s resolution. Our new closed-system device, blu 2.0, is an easy start to anyone’s vaping journey. There is a choice of 6 different pre-filled liquidpods – including Tobacco and Menthol flavours – and the vape pen itself is sleek, handy and compact, with new premium features such as SmartTap technology allowing you to check your battery on the go.

In general, the success of your New Year’s resolutions will ultimately depend on how much willpower you have. So, if you’re wondering how to make a New Year’s resolution you’ll keep, make sure to choose something you’re passionate about.

Even if you choose something realistic, and recruit friends to join you, you will only manage to achieve your goals if you give yourself the kick to go out and do it. It’s never easy. That’s why so many people give up. But remind yourself of what you want to achieve, and why you want to achieve it, and stay committed to your goals for as long as you possibly can.

Whatever your New Year’s resolution idea, good luck – and have a very happy new year.

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