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31st Jan 2023

How we celebrated our blu 2.0 launch


Here at blu we love a party, and we couldn’t think of any better cause for celebration than the launch of our blu 2.0 device, which offers an all-day battery, magnetic pod lock, and so many other exciting features. As such, we didn’t think just one soiree was enough – instead we planned a good few weeks of fun for our blu family to enjoy.


POP Brixton: blu had the best seats in the house…

For starters, while the World Cup was building up to its exciting climax, we hired out an area of POP Brixton and provided people with the ‘best seats in the house’ to watch the hotly anticipated games. Our mini stadium seats were right in front of a huge screen showing all the World Cup games, with the seats at the top even being heated and cushioned for the best vibes possible.


We also set up a penalty shoot-out area of our own, where people tried their hand at being the next Messi, kicking the football into a digital goal before going to have their photo taken with our (very-close-replica-of-the) World Cup.
People could even visit the onsite football shirt shop, where they could get a personalised footie top with their name and number of choice.


The blu team went down to check it out, and can confirm that we had a ball (if you’ll excuse the pun!)

Exclusive launch party for all our e-subscribers

But we couldn’t just leave it there. We also planned the party of the year, based at London’s Steel Yard, inviting all our loyal mailing list subscribers to join us. We wanted to show our appreciation of the support you have shown us over the years.


The evening kicked off with our DJ blasting out party bangers, and our master mixologists whipping up a choice of six cocktails based on our six blu 2.0 flavours. A selection of delicious party snacks circulated as people started to explore the venue more.

There was a lot to explore, with a light up blu 2.0 photobooth, a saxophonist playing along to the club hits, dancers dressed in futuristic blu outfits, and an experiential box where you could interact with the different blu 2.0 flavours on a screen.


After we had officially announced the launch, everyone was invited to grab a gift bag containing a blu 2.0 device and some of the different flavours to sample. Then, it was time to dance the night away!


Did you make it to any of our blu 2.0 launch events? Let us know and share your experience with us on Insta or Facebook – we’d love to hear what you thought!

Fruity flavours

Blu 2.0

Berry Mix Flavour
Berry Mix Flavour
Fresh Mango Flavour
Fresh Mango Flavour
Blueberry Ice Flavour
Blueberry Ice Flavour
Explore Flavours