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What is e-liquid: everything you need to know

blu 2.0 flavours

Strength, flavour, brand – there's a lot of choice when it comes to e-liquids. Thankfully we've got the lowdown.

E-liquid (also known as e-juice) is the substance inserted into a vape pen which gives vapour its flavour and nicotine (if the vaper is using nicotine e-liquids). When the vape pen is in use, the battery will provide the energy to heat up the e-liquid, turning it into a smooth vapour when inhaled. Offering complete versatility, e-liquids allow vapers to experiment with e-liquid flavours in a choice of flavours, with some brands even offering zero-nicotine vape liquids.

At blu, our e-liquids are offered in 9mg/ml and 18mg/ml nicotine strengths. Nicotine strength selection largely depends on how much nicotine the vaper is used to inhaling. See our product pages for more information on nicotine strengths included in blu liquids.

Our blu 2.0 flavours and our myblu Intense range are all made with nic salts for a stronger vape sensation, while our other myblu flavours and our blu PRO e-liquids are made with freebase nicotine.

Want more for your blu vape?

Whether you're looking for fruity, minty or savoury flavours, at blu we have a selection of liquids, or ‘vape juices’, to choose from. Happy vaping!



If you're looking for something fresh, fruity or earthy, then we have a selection of flavours to choose from.

Select the toggle below depending on your device and our range of flavours applicable for that device will be displayed.

Berry Mix Flavour
Berry Mix Flavour
Polar Menthol Flavour
Polar Menthol Flavour
Golden Tobacco Flavour
Golden Tobacco Flavour
Explore Flavours