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    All you need to know about our

    Taking the first steps can be difficult, so we've helped narrow down the choices. Our two e-cig systems (open and closed devices) are suitable for new vapers or those of you who fancy a change.

    We offer:

    ○ The blu 2.0. Our next generation closed pod device. A more sophisticated device for vapers who are looking for a smoother flavour experience and high performance. The sleek and lightweight device doesn’t sacrifice on power, featuring a battery that lasts all day* with magnetic lock pods that allow you to switch flavours in seconds. Discover how to use blu 2.0 here.

    *(Based on daily consumption of average user)

    ○ The brand new blu bar is our first flavoured disposable vape device, coming in flavours including Kiwi Passionfruit, Banana Ice, Mango Ice and more. Each device flavour has its own colourful design, is small, easy-to-carry, and lasts for up to 600 puffs*. Now available to buy in our online store!

    *(Based on daily consumption of average user)

    ○ The myblu closed vape kit. Simplistic in design, with a one-click pod, myblu makes it easy to swap flavours depending on your mood. This is a compact device that fits snugly in your pocket or bag. Great for when you are out and about.

    ○ The blu PRO open vape pen. Sleek and attractive, the PRO is easily refillable with our wide range of e-liquid flavours. The PRO is a smart device that looks good no matter the occasion.

    NEW Blu 2.0


    • Longer-lasting battery with rapid re-charging
    • PowerTap technology
    blu2.0 device



    Myblu device and pods
    Blu 2.0 with some pods
    Blu 2.0
    Blu PRO product shot
    Blu PRO
    Level visible
    Battery indicator
    Battery capacity - mAh
    USB 2
    USB C
    USB 2



    We don't need an endless range of electronic cigarettes. We're pretty proud of the systems we've got.

    There are a few different e cig options available: open, closed/pod and disposable devices. Our open and closed vapes can be combined with different flavoured e-liquids or liquidpods, while our blu bar disposables come pre-filled with your favourite flavours. You choose the vape pen that best suits your tastes.

    We have everything you need to get you started on your blu journey, whether you prefer the enhanced features of our blu 2.0 closed device, the ease of our blu bar disposable, or the sleekness of an open device using our PRO e-liquids. The choice is yours.

    • blu 2.0
    • myblu
    • blu bar
    Berry Mix Flavour
    Berry Mix Flavour
    Polar Menthol Flavour
    Polar Menthol Flavour
    Golden Tobacco Flavour
    Golden Tobacco Flavour
    Explore Flavours

    vape subscription


    Take the stress out of re-ordering and sign up to Vape Subscription. It’s as easy as 1-2-3. Get your orders when you want them and remove the hassle of running out.

    Vape subscription Calendar Pods
    vape subscription Calendar Pods


    Investigate the world of vaping with the latest news, tips and tricks in our blog.

    Quality you can trust

    Our commitment to innovation and quality means your blu product delivers the way you expect it to, everytime. We're not done innovating and never will be.


    Follow us on social channels!

    Keep up to date with the latest tips, tricks and vaping news. Follow us on social and join the blu community.

    Why choose blu?

    We don't need an endless range of devices. We're pretty proud of the systems we've got. Try our blu vape pens for simple 1-click liquidpods or blu PRO® for its easily refillable tank with a choice of e-liquids.


    Need some help?

    Customer service

    With 3 active channels primed to help blu users, support is there for you 6 days a week. Any time you need help, you can access technical advice, troubleshooting tips and supportive customer service. Meet the team here.

    • Web Chat icon

      Web Chat

      Fast, responsive web chat

    • Phone
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      We're always here to help 08000149355

      Monday-Friday, 08.30 - 18.00 Saturday, 9.00 - 13.00

    • Email
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    About blu

    What some of our customers have said...

    This is a selection of positive reviews. To see all customer reviews, visit our product pages.

    Ordered this for my husband who is very happy with it. Very slim and stylish. Item was dispatched and arrived very fast. Can't fault anything.
    blu PRO® Kit
    Blu pro device

    Stay connected

    Link up to our social channels to see what other vapers think – and get the latest updates and news on all things blu.

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      Meet experts and users in the blu community.

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      Get inspired – and see what we’ve been up to.

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      View tutorials, tips and tricks on the blu channel.