Offering Canadians
a better alternative

After a decade of success in the US, EU, and Asia,
we've officially arrived in Canada with our latest
innovation - our myblu™ closed pod device.

Offering Canadians a better alternative

After a decade of success in the US, EU, and Asia,we've officially arrived in Canada with our latest innovation - our myblu™ closed pod device.

What we're about

Our MissionPlus Icon

We're calling all Canadian adult smokers to break from the pack and discover a new level of vaping satisfaction.

Our Values

Responsibility

Working tirelessly to educate adult smokers, while regularly communicating and reinforcing our Youth Access Prevention strategies. We're always working to be the leader in the category.

Innovation

We've been pioneering vaping products since 2009. With R&D headquarters in Liverpool, blu(and parent company Fontem Ventures) are constantly investing in the best science and technology of the e-vapour industry.

Transparency

We only make statements and recommendations that can be supported by robust scientific evidence. Your feedback plays a key role in our direction as a business.