At blu, we take vaping seriously

We strongly support government regulatory initiatives aimed
at preventing youth access and advertising of vaping products
targeted at youth

At blu, we take vaping seriously

We strongly support government regulatory initiatives aimed at preventing youth access and advertising of vaping products targeted at youth

Made by adult smokers, for adult smokers

We believe that all players in the vaping industry, from manufacturers to retailers, play an important role in preventing youth access to vaping products.

We have a robust Youth Access Prevention Plan in which we commit to the fight against youth uptake. Our Youth Access Prevention Plan is a combination of robust practices, policies, programs, and actions all dedicated to preventing the underage access to blu products.

How we implement youth prevention

Zero Tolerance at Retail

We immediately terminate contracts with stores/retailers found to sell to minors.

Active Monitoring

We closely monitor violations across all media in Canada, including social media.

Strict Guidelines

We mandate strict guidelines, requiring factual names, flavour descriptors and mature copy and imagery on all packaging.

Adult Focused Flavours

We have removed certain ingredients from vapour liquids, including sugars.

Safe Secure Innovation

We advocate for accelerated authorization processes, such as connected devices designed to prevent youth access and usage.

Appeal to Adults

Advertisements must not appeal to people under 18/19 years of age and must not be associated with youth culture.

Do You Have ID?

Educate our retailers on age verification compliance requirements and the importance of youth access prevention.

No Schools. Period.

All outdoor advertisements should not be located within 500 metres of any schools, youth-oriented facilities, or childcare facilities.

Adult Programming

We ensure all broadcast advertising takes place during ‘adult viewing’ times only, ensuring all messaging does not appear on programming intended for minors.

Help us with Youth Access Prevention

Whether you are a parent, a retailer, or someone looking to support our cause - we’re calling for all stakeholders to play their part in eliminating youth vaping.