• ALMOST SOLD OUT

    Grab your Cartridge Refills before it's too late!

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  • Disposables
    Disposables

    Trying out e cigs
    for the first time?

    Then our disposable GO™ e-cigarette range is for you

    EXPLORE FLAVOURS

  • MEET THE GENIUS

    Hon Lik: the man who invented vaping

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Blu Home Image 1

blu PLUS+™ Slide Kit
£14.99

Get the basics. This kit comes with easy slide e-cig case, one battery, a USB charger and one Tobacco flavour refill.

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Blu Home Image 2

blu PLUS+™ Charge Kit
£29.99

Get started on blu with our Charge Kit. Comes with a pack that recharges your batteries on the go.

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Blu Home Image 3

blu PRO™ Kit
£19.99

Our PRO Kit offers a larger battery and more vapour for experienced users. Comes with Tobacco flavour liquid.

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New to vaping?
our guide explains it for you

START HERE

HOW DOES THE BLU

PRO KIT WORKS?
TAKE A LOOK

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Choose your flavour

From authentic tobacco to refreshing fruit and sweet treats. You'll be surprised by what you find in the vapour.

Tobacco Menthol bluBERRY Strawberry Mint Cherry
Join the blu Nation

Tune into what's happening in the blu community

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Buy your flavour refills online or in store from over 20,000 stockists*

Why the blu™ e-cigarette?

If you want to switch from smoking, or you’re looking for another
e-cigarette, here’s what you’ll get from blu e-cigs.

 
TASTE
TASTE
With blu, tobacco tingles, you’ll feel fruit, and vanilla comes with a kick. A wide range of e-cig flavours, all picked by our consumers.
Quality
Quality
E-liquids are made from the best ingredients. Taste e-cigs tested before they ever reach your lips.
DESIGN
DESIGN
Black matt finish. Blue LED tips. blu’s sleek design was made with you in mind.
RANGE
RANGE
Cigarette-sized or larger our kits give you more vapour and go further. There is an e-cigarette kit for everyone.

Ready to start your blu journey? Explore our blu PLUS+ Kits and cartridge refills, simple disposables and refillable tank
with e-liquid range. Want to find out more about e-cigs? Have a look at the blu blog.

Get started with our blu PLUS+ Kits >>

The company behind blu

A blu for you

Our commitment to innovation and quality means your blu™ product delivers the way you expect it, every time. We work every day to make your experience with blu the very best it can be.

As a result we offer our customers:
- Individual taste. Flavors crafted for the right occasions.
- Individual quality. Designed with the total experience in mind.
- Individual to you. Range of blu products lets you choose.



Our history

Since being founded in 2009, everything we do here at blu is focused on one thing: YOU. Your feedback is what drives us to make the best product on the market for smokers.

Our philosophy is that we can only get better when we listen to what you have to say. Because of this we will never lose sight of our quest for your satisfaction.

Read our story >>