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blu GO

blu GO™

Equivalent to around 30 cigarettes. Lasting approximately 400 puffs. Vape and go, no charging or refilling. Just dispose when finished.

EXPLORE

blu PLUS+ Range

blu PLUS+™

Most popular among new users as they are the easiest to use. Made up of a rechargeable battery and a replaceable prefilled cartridge which screw together.

EXPLORE

blu PRO

blu PRO™

Most popular among experienced users or those looking for a bigger nicotine hit. Made up of a rechargeable battery and a clearomiser, which you fill with a liquid.

EXPLORE

Choose your flavour

From authentic tobacco to refreshing fruit and sweet treats. You'll be surprised by what you find in the vapour.

Buy your flavour refills online and in store from over 20,000 stockists*

Why the blu e-cigarette?

If you want to switch from smoking, or you’re looking for another
e-cigarette, here’s what you’ll get from blu e-cigs.

 
TASTE
TASTE
With blu, tobacco tingles, you’ll feel fruit, and vanilla comes with a kick. A wide range of e-cig flavours, all picked by our consumers.
Quality
Quality
E-liquids are made from the best ingredients. Taste e-cigs tested before they ever reach your lips.
DESIGN
DESIGN
Black matt finish. Blue LED tips. blu’s sleek design was made with you in mind.
RANGE
RANGE
Cigarette-sized or larger our kits give you more vapour and go further. There is an e-cigarette kit for everyone.

Ready to start your blu journey? Explore our blu PLUS+ Kits and cartridge refills, simple disposables and refillable tank
with e-liquid range. Want to find out more about e-cigs? Have a look at the blu blog.

Get started with our blu PLUS+ Kits >>

The company behind blu

A blu for you

Our commitment to innovation and quality means your blu™ product delivers the way you expect it, every time. We work every day to make your experience with blu the very best it can be.

As a result we offer our customers:
- Individual taste. Flavors crafted for the right occasions.
- Individual quality. Designed with the total experience in mind.
- Individual to you. Range of blu products lets you choose.



Our history

Since being founded in 2009, everything we do here at blu is focused on one thing: YOU. Your feedback is what drives us to make the best product on the market for smokers.

Our philosophy is that we can only get better when we listen to what you have to say. Because of this we will never lose sight of our quest for your satisfaction.

Read our story >>