How we came to be, and what we're about

blu started out as a 'what-if' conversation in a bar back in 2009, with founder Jason Healy wanting to create a different world for himself and other smokers.

He knew there were opportunities out there just waiting to be explored, with Hon Lik, the man credited for inventing the modern e-cigarette, patenting his vape device concept back in 2003. Driven by his determination to create appealing alternatives to smoking, Healy's idea soon grew into a global business. Then, in 2013, Lik joined blu's parent company Fontem Ventures in 2013, making the blu brand even more iconic.

Our first product was at the forefront of vaping, and we see no reason to ever let this momentum drop. Vaping is a fast-changing landscape, but one that our team of innovators, dedicated scientists and quality specialists is always several steps ahead of. We know that we won't impress you by stagnating, which is why are constantly brainstorming new exciting ideas to keep blu true to you.

We also know that our products need to be reliable, high quality, and most importantly need to fit into your day-to-day life. This will never change.

We started blu for people just like us, and, over a decade later, we are proud to still be serving those individuals, having gained so many new blu family members along the way. Cheers to that!

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