This weekend marks the start of London Fashion Week for Spring/Summer ‘16. While we’re still to see what trends will be emanating post catwalk, New York Fashion Week (which took place last week) has given us a glimmer of insight into what those mad fashion folk have been up to.
But how do the events of London Fashion Week and other fashion events affect us norm-os? Believe it or not, trends from London, Paris and New York Fashion Weeks influence more than just our wardrobes. In fact, they have quite an impact on anything with an element of design — particularly architecture and interiors, and on some occasions even food!
The Guardian says fashion shows are as much about the food and flavours, as the clothes. This got us thinking. At blu UK, we’re all about flavour, but which flavours are best paired with next season’s hottest trends?
Boho is back (or here to stay, rather)
Fashion heavyweight Diane Von Furstenberg surprised many an editor this season with her collection. Forever channelling the seventies with her famous wrap dress, she made an unusual turn with Moroccan style floaty chiffon numbers. Rather than Farrah Fawcett glam, this recent collection is sure to inspire festival wear next summer. Think classic 1970s rock festivals like Isle of White and go for blu™ Tobacco Gold.
Victoria Beckham has named her new collection ‘Urban Surf’, which kind of sounds like a euphemism for a head butt to us. It features beachy and surf-inspired prints — think Billabong but high fashion. Less structured than previous collections, VB’s pieces reflect a ‘laidback sipping on a margarita in Hawaii’ vibe. Soft, subtle and smooth, we think a chilled out vanilla e-liquid flavour would suit this trend.
If New York Fashion Week taught us anything this season, it’s that sequins aren’t reserved for winter. Labels and designers like Tibi and Jenny Packham showed us a paired down version of the Christmas classic: the sequin dress. Opting for metallics in soft hues like baby pink pastels and barely-there silvers, they succeeded in making sequins wearable in warmer climes. Make no doubt about it though: it might not be New Year’s Eve, but these dresses were made for partying and staying up until the sun’s out. We recommend an NRG flavour to keep you going.
This season saw couture fashion house Givenchy up the ante in terms of innovative tailoring. Reinforced by the rumoured walking of transgender tour de force Caitlyn Jenner, it shows the brand is always challenging the status quo. And what better way to represent this trend than with our very own invigorating Menthol e-liquid flavour? A classic flavour with a twist, it reflects Givenchy’s Creative Director, Riccardo Tisci’s vision for old-time elegance with a modern slant.
Whether you’re a fiend for fashion or an ‘as long as it’s clean’ kind of person, we’ve got the flavour to match at blu UK.