The results are in.
This June, we asked our Facebook followers which Cartridge Refills they’d like to see as e-liquids. Like a mini-presidential election, there was a lot of to-ing and fro-ing among the frontrunners.
Tobacco Gold, Rich Tobacco and Vanilla came out top, but the vote was so close (19%, 31% and 37%) that we figured we’d make all three. We’re good like that.
The bit before that
Long before the Facebook vote, our analysts spent weeks researching the market, looking for which e-liquid flavours were hot. And of course, we asked you guys what you’d like to vape.
From this data, we create our “base flavour” and different versions for our expert panel to sample. These tank heroes puff their way through each. And it’s only after their rigorous testing that we know if, say, bluBERRY is too syrupy sweet (like “candyfloss” according to the panel) and needs to be more natural. Or if we have to tweak an e-liquid to taste all its big flavours – as with blu Strawberry-Mint.
Once our panel has made their final tasting notes, our flavourists work their magic. Then it’s more testing of course. You can read the full story about how we make our e-liquids here.
Over to you
Our flavours start and end with our customers (yes you). And choosing e-liquids is just one way we let you guys steer. See how you can get involved with blu – from competitions to feedback that helps us get even better. Head to our Facebook page.