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As a leader in the electronic cigarette industry, blu strives for the highest standards possible. Here you can find out about our certifications and our voluntary efforts.

blu Product Certifications

CE Marking

Many EU products require CE marking. It shows manufacturers comply with all EU legislation that apply to its products.

According to, “CE marking is a key indicator of a product’s compliance with EU legislation and enables the free movement of products within the European market. By affixing the CE marking on a product, a manufacturer is declaring, on his sole responsibility, conformity with all of the legal requirements to achieve CE marking and therefore ensuring validity for that product to be sold throughout the EEA, the 27 member states of the EU and European Free Trade Association countries. […] It means that the manufacturer has verified that the product complies with all relevant essential requirements of the applicable directive(s) or, if stipulated in the directive(s), had it examined by a notified conformity assessment body."

Our manufacturer marks all our products with the CE symbol. To get our CE certificate, we:

  • Carry out the conformity assessment
  • Set up the technical file showing all relevant testing data and risk assessments
  • Issue the EC Declaration of Conformity (DoC)
  • Affix the CE marking on our products

You can read more about the CE marking here.


RoHS is the acronym used to describe the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Directive. It's enforced by the National Measurements Office (NMO), which is an executive agency of Department for Business, Innovation & Skills (BIS).

According to the BIS website, "These Regulations implement the RoHS Directive which bans the placing on the EU market of new electrical and electronic equipment containing more than the agreed levels of lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants." Most electronic equipment sold in the EU contains small quantities of some of the above, including blu batteries and charging cases. As a result, we undertake RoHS testing to comply with these directives.

WEEE Directive

The WEEE (Waste Electrical and Electronic Equipment) Directive is a scheme set up to show compliance with the guidelines laid out in The Waste Electrical and Electronic Equipment Regulations 2006. The WEEE directive requires companies to register with a compliance scheme that ensures they meet all legal obligations. And get evidence of re-use, recovery and recycling.

Companies who sell certain electrical equipment, like batteries, must register with an approved company that will ensure they are doing everything they can to recycle. And take responsibility for the electrical waste their products create.

blu has registered with this scheme through an official partner. This registration covers the disposal of our charging cases and batteries. To comply, we report the volumes of batteries we bring into the UK. And pay a fee to cover the cost of the safe recovery and disposal of these electrical items from mass refuse sites. We also put the WEEE symbol on our products to encourage our customers to recycle their blu batteries. And promote the most environmentally friendly disposal of these items. You can read more about WEEE on the Environmental Agencies website.

blu Voluntary Efforts to Ensure Quality

blu carries out quarterly batch testing with several companies. Every quarter, we take a selection of our products to undergo full testing. That way, they meet our high standards.

blu owns its own e-cigarette manufacturing facilities which are ISO 9001 and GMP certified. We have total control over the production of our products from start to finish. Our e-cig factory facilities have a dedicated Quality Assurance Department. They co-ordinate the testing, checking and analysis of all our products before they leave the factory door. We conduct regular spot checks to ensure consistent quality throughout the manufacturing process.

blu Voluntary Efforts to Protect the Environment

All the outer packaging on blu products is recyclable. When moving stock from our factory to our distribution centre, we ship all items in cardboard boxes instead of polythene or plastics. At our distribution centre, we compact all unused external cardboard and packaging into economical, compressed bales and take them to a mill to be recycled or reused. We also recycle any plastic or polythene wrapping that comes to our distribution centre.

Our packing hall has skylight panels installed in its roof to conserve energy spent on lighting. Any paper, cardboard, plastic, cans or glass used in our offices is recycled too. We also focus on electronic marketing to reduce the amount of printed marketing.

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