Simplicity meets satisfaction

Blu MAX™

  • Perfect for smokers new to vaping
  • Gives you the taste and satisfaction of a cigarette
  • No ash, smoke or tar

Love this blu max+ kit! The tanks last longer than my old blu rechargeable. And it's great it charges in the pack!

Robert Master, LA
blu MAX™ XPRESS KIT | blu US
BLU MAX™ XPRESS KIT $19.99 Learn more
BLU MAX TOBACCO REFILL $12.99 Learn more
blu PRO™ LIQUIDS | blu US
BLU PRO™ LIQUIDS $8.99 Learn more

Different options for different needs

The refillable e-cig with rechargeable batteries

blu MAX™ Starter Kit

blu MAX™ Starter Kit

£ 11.99

what's in it for me?

  • Pack that recharges your batteries on the go up to 6 times
  • Room for 2 batteries and 3 refill tanks
  • LED indicators on side of the pack tells you when you need to recharge
  • Sleek and slim pack design that fits easy in a pocket or purse

whats in the pack?

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Add extra taste

A new experience with a variety of flavors and strengths. Test

See all flavors
  • Also available at blu

    Cherry is also available with 0% nicotine.


Enhance the blu PLUS+™ experience

See all accessories

You're in good hands

  • "Honestly it’s the best thing ive come across."


  • "Everyone wants to be a part of something. And the company itself feels like family. Their customer service is outstanding, and in these times, that means a lot. It makes you feel even better about the product."




Our blu MAX™ range of vaping kits consists of the blu MAX™ Starter Kit, the blu MAX™ Travel Kit and the blu MAX™ Complete Kit. The blu MAX™ features Responsive Draw™ technology which adapts and responds as you inhale, and alongside its ergonomic mouthpiece offers a bespoke vape.

The blu MAX™ Starter Kit is ideal for those looking to try out different ways of vaping. The kit comes with a blu MAX™ Rechargeable Device and a blu MAX Tobacco™ Refill. The blu MAX™ Rechargeable Device also charges very quickly – faster than other rechargeable devices – which means you’ll never have to wait too long to vape.

For vapers who love to get out and about, the blu MAX™ Travel Kit is the perfect solution. The protective travel case allows you to easily store and charge your blu MAX™, and the case also features a quick-release button for easy removal and uninterrupted charging.

The blu MAX™ Complete Kit is for those who want a truly personalised vaping experience. The kit enables you to switch between blu MAX™ Cartridge Refills and blu® Liquid, as the device is can be used with cartridges or a clearomiser. This allows you to enjoy the vape that’s right for you at any given moment.

There are many blu MAX™ Refill flavours to choose from, meaning that you can choose the flavour that’s right for you.

blu MAX™ refills are only compatible with the blu MAX™ range.

Can blu be used to quit smoking?

blu has not been approved by the FDA for such use.

Who should use blu?

blu eCigs® products can be purchased and used by anyone over the legal smoking age in the state where they reside. They should not be used by children, pregnant or breast feeding women, people with heart disease, high blood pressure, diabetes or people taking medicines for asthma or depression. Consult your physician before using any electronic cigarette product. CALIFORNIA PROPOSITION 65: Warning: This product contains nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm.

What makes blu better than other electronic cigarettes?

The blu™ product range is the best on the market, not only because of its quality and control standards, but also because of our industry-exclusive packs. The pack charges your batteries on the go and allows you to carry your flavor cartridges together with your spare batteries in a high-quality plastic case that is similar in size to a normal cigarette pack. Additionally, our tanks produces more vapor than other electronic cigarettes, and our flavors are made in the U.S.A. with domestic and imported ingredients. The listing of ingredients and nicotine levels can be located on the back of blu product packaging.

blu also has strict quality control standards; we maintain an independent party to inspect production lots for quality control.
More questions on e-cigarettes
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