E-liquid (also known as ‘vape juice’) is the liquid substance that is inserted into a vape pen, and is what provides the vape its nicotine strength, flavour, and vapor. Our blu e-liquid range works by being added into your blu PRO™ vape device. Once the device is turned on, the battery heats up a coil within the device, which is surrounded by a wick that is soaked in e cig liquid. Once hot enough, the e-liquid in the wick becomes vaporised and ready to inhale. blu vape liquids come in a variety of flavours and nicotine strengths.

The creation of blu vape liquid starts with the extraction of nicotine from Indian tobacco. This tobacco is then purified under pharmaceutical GMP conditions. The nicotine is combined with ingredients like propylene glycol (PV), vegetable glycerine (VG), flavourings, and water.

At blu, we work hard to ensure that our e cig liquids are made at the highest standard. That’s why we work together with the analysts at Nerudia, one of the world’s foremost integrated nicotine products and services companies. This collaboration ensures that our blu e-liquid range meets optimum levels of quality, through a strict testing protocol in their laboratories in Liverpool. Discover more about how our e-liquids are made here.

Both Propylene glycol (PG) and vegetable glycerin (VG) are used in the creation of vape liquids. These ingredients can be found in many of the products we consume today.

• PG is a synthetic food additive that belongs to the same chemical group as alcohol. As well as being used in e-liquids to create an intense throat sensation, it is also commonly used in many food and cosmetics.
• Similarly, VG is used in a number of the foods we eat for preservation purposes. When used in e cig liquids, VG acts as a nicotine diluent and works to simulate the effect of smoke when you vape.

Our e-liquid flavours come in a range of nicotine strengths, from 0.8% to 1.6%. Choosing which strength of nicotine you wish to have in your vape liquid is completely up to you. All our e-liquids come in a range of nicotine levels and flavours, so there’s something for everyone!

From Tropic Tonic to Mint Chocolate, blu e liquid flavours cover the whole spectrum. Deciding which e-liquid is right for you usually starts with choosing your flavour family, with flavours ranges classified into fruity, fresh, savory, or earthy. Our advice? Try a few until you find one you love!

At blu we take the quality of our e-liquid seriously. All our vape liquids are produced following strict standards set out by the European Union, and are not tested on animals. What’s more, none of our products contain THC, Vitamin E Acetate, or animal fats.

Do you want to know more about our e-liquids? Visit our Support Centre to read our most commonly asked questions, or contact a member of our support team.