The blu Story

Timeline - 09/2010 Timeline mobile - 09/2010
09

The first blu device

In 2009, we created the first blu device and introduced our innovation to the world.

Timeline - 09/2010 Timeline mobile - 09/2010
14

blu goes global

We crossed the pond and officially went global with the launch of the blu brand in the UK. This was shortly followed by our launches in France and Italy.

Timeline - 05/2011 Timeline mobile - 05/2011
16

Just You and blu

Our first global marketing campaign, ‘Just You and blu’, highlighted the experiences our consumers have with their blu. These moments are just as unique as each and every one of you.

Timeline - 09/2010 Timeline mobile - 09/2010
18

The launch of myblu

The myblu™ device was introduced - our latest commitment to a better vaping experience. With its sleek design, variety of flavours, and convenient use, myblu makes satisfaction simple.

What We’re About

  • Our Values - Look forward Our Values - Look forward

    Our belief

    We believe that the enjoyment of nicotine shouldn’t require sacrifice or compromise. We want blu to be the choice, never the alternative.

  • Our Values - Be passionate Our Values - Be passionate

    Our values

    We see change as a good thing, and overturn tradition and process with progress. We operate on passion, individuality, hard work, and authenticity.

  • Our Values - Stay True Our Values - Stay True

    Our purpose

    The relentless pursuit of Something Better drives all we do.

  • Our Values - Stay True Our Values - Stay True

    Our mission

    At blu, we work to make better products - but more importantly, better lifestyles. We’re just like you in that we want a vaping experience that works for us.

 
myblu vaping device - Say hi to myblu | blu IE

Meet myblu

Drama free, easy to use 1-step click system. Just click in your pod and vape. You can change between your favourite flavours in seconds.

Get to know myblu
myblu vaping device - Say hi to myblu | blu IE