In 2009, we created the first blu device and introduced our innovation to the world.
In 2014, we crossed the pond and officially went global with the launch of the blu brand in the UK. This was shortly followed by our launches in France and Italy.
In 2016, our first global marketing campaign, ‘Just You and blu’, highlighted the experiences our consumers have with their blu. These moments are just as unique as each and every one of you.
In 2018, the mybluTM device was introduced - our latest commitment to a better vaping experience. With its sleek design, variety of flavours, and convenient use, mybluTM makes satisfaction simple.