The blu Story
The first blu device
In 2009, we created the first blu device and introduced our innovation to the world.
blu goes global
We crossed the pond and officially went global with the launch of the blu brand in the UK. This was shortly followed by our launches in France and Italy.
Just You and blu
Our first global marketing campaign, ‘Just You and blu’, highlighted the experiences our consumers have with their blu. These moments are just as unique as each and every one of you.
The launch of myblu™
The myblu™ device was introduced - our latest commitment to a better vaping experience. With its sleek design, variety of flavours, and convenient use, myblu™ makes satisfaction simple.
What We’re About
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Our belief
We believe that the enjoyment of nicotine shouldn’t require sacrifice or compromise. We want blu to be the choice, never the alternative.
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Our values
We see change as a good thing, and overturn tradition and process with progress. We operate on passion, individuality, hard work, and authenticity.
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Our purpose
The relentless pursuit of Something Better drives all we do.
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Our mission
At blu, we work to make better products - but more importantly, better lifestyles. We’re just like you in that we want a vaping experience that works for us.
Meet myblu™
Drama free, easy to use 1-step click system. Just click in your pod and vape. You can change between your favourite flavours in seconds.
Get to know myblu™