We embrace the moments that you enjoy and the experiences that you don’t want to compromise.

With blu, enjoy guaranteed Next Day delivery* and Free Shipping on all orders over 150AED.

Buy now

We embrace the moments that you enjoy and the experiences that you don’t want to compromise. With blu, enjoy guaranteed Next Day delivery* and Free Shipping on all orders over 150AED.

Buy now
Easy to use
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Change pod with one simple click
A variety of flavours
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Choose from 7 delicious flavours

Get to know us

Pioneers of vaping & electronic shishaPlus Icon

We are one of the world's leading vape and electronic shisha manufacturers, driven with the unwavering focus on developing innovative e-cigarette cigarette and e-shisha products. In essence, we introduced vaping to the world in 2009 with our creation of the first blu™ vaping device.

Made to be simplePlus Icon

At blu™, we pride ourselves on offering the highest quality vape products and smoking alternatives that are easy to use without compromising on quality or satisfaction.

Commitment to betterPlus Icon

We continue to innovate our products and technology, and will never stop developing, refining, and re-designing them to satisfy and delight you. At blu™, we are always finding new approaches to maximise the many positive social and environmental impacts of the electronic cigarette industry.