What we're about

blu™ beliefPlus Icon

We believe that the enjoyment of nicotine shouldn’t require sacrifice or compromise. We want blu to be the choice to quell your cigarette cravings, never the alternative.

blu™ valuesPlus Icon

We see change as a good thing, and overturn tradition and process with progress. We operate on passion, individuality, hard work, and authenticity.

blu™ purposePlus Icon

The relentless pursuit of Something Better drives all we do. We offer a variety of options to make it easy for you to enjoy the traditional smoking experience, sans the ash or lingering odor.

blu™ missionPlus Icon

At blu™, we work to make better products - but more importantly, better experiences. We’re just like you in that we want a vaping experience that works for us.