About blu™

We didn’t' set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did… with a portfolio of vaping devices and products that are best suited for your lifestyle. Since being founded in 2009, our determination to explore alternatives, limitless adventure and a desire to externalise our ideas fuelled our drive to introduce a variety of innovative e-cigarettes, vaping devices, vape kits, e-liquid flavours and other vape products to the world. blu is one of the world's leading electronic cigarette brands, offering eight different vape flavours and an innovative rechargeable e-cigarette - myblu™.

About blu™

We didn’t' set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.

What we're about

blu™ beliefPlus Icon

We believe that the enjoyment of nicotine shouldn’t require sacrifice or compromise. We want blu to be the choice to quell your cigarette cravings, never the alternative.

blu™ valuesPlus Icon

We see change as a good thing, and overturn tradition and process with progress. We operate on passion, individuality, hard work, and authenticity.

blu™ purposePlus Icon

The relentless pursuit of Something Better drives all we do. We offer a variety of options to make it easy for you to enjoy the traditional smoking experience, sans the ash or lingering odor.

blu™ missionPlus Icon

At blu™, we work to make better products - but more importantly, better experiences. We’re just like you in that we want a vaping experience that works for us.