We didn’t' set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did… with a portfolio of vaping devices and products that are best suited for your lifestyle. Since being founded in 2009, our determination to explore alternatives, limitless adventure and a desire to externalise our ideas fuelled our drive to introduce a variety of innovative e-cigarettes, vaping devices, vape kits, e-liquid flavours and other vape products to the world. blu is one of the world's leading electronic cigarette brands, offering eight different vape flavours and an innovative rechargeable e-cigarette - myblu™.
We didn’t' set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.
We believe that the enjoyment of nicotine shouldn’t require sacrifice or compromise. We want blu to be the choice to quell your cigarette cravings, never the alternative.
We see change as a good thing, and overturn tradition and process with progress. We operate on passion, individuality, hard work, and authenticity.
The relentless pursuit of Something Better drives all we do. We offer a variety of options to make it easy for you to enjoy the traditional smoking experience, sans the ash or lingering odor.
At blu™, we work to make better products - but more importantly, better experiences. We’re just like you in that we want a vaping experience that works for us.