About myblu

We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.

What we're about

Our belief

Our belief

We believe that the enjoyment of nicotine shouldn’t require sacrifice or compromise. We want myblu to be the choice, never the alternative.

Our values

Our values

We see change as a good thing, and overturn tradition and process with progress. We operate on passion, individuality, hard work, and authenticity.

Our purpose

Our purpose

The relentless pursuit of Something Better drives all we do.

Our mission

Our mission

We work to make better products - but more importantly, better experiences. We’re just like you in that we want a vaping experience that works for us.

Designed with you in mind

We don’t believe in sacrificing convenience for satisfaction. With myblu, you can now have a satisfying vaping experience that’s on your terms. Our sleek device fits right in the palm of your hand and charges in just 20 minutes, meaning you can easily take myblu on the go for an all-day vape.

Our 1-click liquidpods make switching between flavours easy - just click and go. With 6 flavours to choose from, there’s an option for every taste.

Designed With You In Mind
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