Over 1 million people have already started with blu. Now is your time.
Convenience in your pocket
No matter when, no matter where, blu is ready when you need it. Simple, compact and always prepared.
Options made for you
blu offers you the freedom to choose your nicotine
flavor and strength that’s perfect for you.
Options made for you
blu offers you the freedom to choose your nicotine
flavor and strength that’s perfect for you.
Your journey starts here
Over 1 million people have already started with blu. Now is your time.
Convenience in your pocket
No matter when, no matter where, blu is ready when you need it. Simple, compact and always prepared.
Options made for you
blu offers you the freedom to choose your nicotine
flavor and strength that’s perfect for you.
Your journey starts here
Over 1 million people have already started with blu. Now is your time.
Which blu is right for you?
blu Device
People on the move need a device that can keep up. That’s why our blu® Device charges fast, lasts long, and allows you to switch flavors with our 1-click pod system.
People on the move need a device that can keep up. That’s why our blu® Device charges fast, lasts long, and allows you to switch flavors with our 1-click pod system.
People on the move need a device that can keep up. That’s why our blu® Device charges fast, lasts long, and allows you to switch flavors with our 1-click pod system.