WARNING: This product contains nicotine. Nicotine is an addictive chemical.
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blu device
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Our convenient 1-click device
blu pod
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Choose your flavor and strength

Your journey starts here

Over 1 million people have already started with blu. Now is your time.

Convenience in your pocket

No matter when, no matter where, blu is ready when you need it. Simple, compact and always prepared.

Options made for you

blu offers you the freedom to choose your nicotine flavor and strength that’s perfect for you.

Which blu is right for you?

blu Device

People on the move need a device that can keep up. That’s why our blu® Device charges fast, lasts long, and allows you to switch flavors with our 1-click pod system.
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blu Disposable

With the convenience of a pre-filled, pre-charged device, blu® Disposable is the perfect option for a night out on the town.
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blu PLUS+

Our lightweight design and easily switched tanks allow you to match any mood with the perfect flavor, carefree and effortlessly.
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Why blu?

We are nearby

We are nearby

Find a blu store with ease.
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Help is just a click away

We're here when you need us.
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Earn points with every order

Earn points with every order

Use your bluNation points to get discounts.
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