WARNING: This product contains nicotine. Nicotine is an addictive chemical.

Live Freely. Vape boldly.

Vape on your terms with our selection of vapes and e-cigs, perfect for any lifestyle. Paired with flavor, discover an experience that rivals what you’re used to, but with a new twist.
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MyBlu: The pioneer vaporizer, with a familiar shape
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mybluTM Welcome Offer

Your go-to vape has just arrived. Take advantage of our special Welcome Offer – get our mybluTM Starter Kit and any mybluTM INTENSE flavor for $9.99.
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What others are saying about the mybluTM

131 days ago

This product beats all the competitors by light years!

RedFalcon1325, 06-08-2018
147 days ago

Bought one of these online and it's easy to carry, light, last a long time!

Cynthia, 05-23-2018
138 days ago

Made the switch! Very happy with my choice.

AdamG, 06-01-2018
131 days ago

This product beats all the competitors by light years!

RedFalcon1325, 06-08-2018

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Vaping for beginners

Vaping for the first time is a big decision for a lot of people, so it makes sense to be fully prepared before you start so there aren’t any surprises.
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Learn About Our Intense Flavor Range

Intense flavors are made using a different nicotine extraction process, meaning you’ll get a more satisfying vape.
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Vaping regulation

Vaping & Regulations

Even though vaping is hugely popular in the US, it’s a good idea to get acquainted with how your state regulates e-cigs.
Read more
educational guess

Vaping for beginners

Vaping for the first time is a big decision for a lot of people, so it makes sense to be fully prepared before you start so there aren’t any surprises.
Read more

Our lifetime guarantee

At blu, we don’t believe in putting an expiration date on your vape. Which is why we created myCARETM - our mybluTM limited lifetime device warranty program.

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MyBlu and MyCare
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Limited lifetime warranty
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Dedicated assistance/support

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“The new mybluTM vape is the only e-cig you'll ever need...it blows away the competition.”
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“New from blu, the mybluTM vaping device is designed to give e-cigarettes an upgrade.”
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“The electronic cigarette industry just got a whole new look, via the new product launch from blu — a company that specializes in the creation of vaping products.”
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“The new mybluTM vape is the only e-cig you'll ever need...it blows away the competition.”
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