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10 November 2017

Changes To blu Packaging In 2018

Categories: blu News

We like to make sure that we always keep you in the loop with all things blu. So around the end of February 2018, keep an eye out for a few changes we’ll be making to our packaging in order to remain in compliance with recent FDA packaging requirements.

Don’t worry! None of these changes will affect the quality or function of the product we provide as the changes will only apply to the packaging and not our e-cigarettes.

You will notice these changes on certain blu® products in the following ways:

  • All blu® packaging and advertising will bear the following required warning statement: “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”
  • We’ll be selling our blu PLUS+™ Xpress Kit in a new, paper box similar to our current disposables packaging so the aforementioned label cannot be removed.
  • We will no longer classify our e-liquid nicotine strengths as HIGH, MED and NON. Instead, we will use percentage amounts that reflect the amount of nicotine that makes up the e-liquid: 2.4%, 1.2% and 0%. You can visit our Explore Vaping section to learn more about the different nicotine strengths in e-liquid.

During this transitional period, some shipments may contain a mix of past and updated packaging or labels.

While we’re working on these changes, we took the liberty of making a few updates of our own. We’re changing up the design of our blu® Disposables box to keep things as consistent and eye-catching as always. You like to stand out from the crowd and so do we!

If you have any questions or concerns regarding the changes to our packaging or advertising, feel free to contact our Customer Service Department at 1-888-207-4588.

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