To become a Participant of the bluNation Rewards Program (the “Program”) you must register on blu.com. Registration is free and can be completed by selecting “Login” found on the right side of the blu.com website. Upon registering, the Participant must certify that he/she is a smoker who is 21 years of age or older by accepting the Terms and Conditions.

The Program is open only to legal residents of the 50 United States, including the District of Columbia, who are smokers 21 years of age or older.

Participants can earn bluNation rewards points when they purchase blu® products and participate in other Program activities (i.e., surveys and polls). Participants will earn 1,000 Points upon joining the Program. A list of activities can be found on the bluNation Rewards page. Participants can also earn points by opting-into marketing emails, and can unsubscribe from the Program at any time by clicking “unsubscribe” within the emails or on the Program website.

All blu products have a bluNation claims code printed on the inside of each pack. Each code may be entered one (1) time only. Participants can upload codes to add points to their bluNation online account. Participants can redeem their points for exclusive merchandise, e-Gift cards, and more, except where prohibited.