Although blu® no longer sells online at blu.com, the bluNation® program will still run as usual and your membership and reward points balances will not be impacted by this change. While you can no longer earn or apply points on blu.com purchases, you can continue to earn points through purchases of blu® at your local retailer and through our online partners with proof of purchase, and through other bluNation® activities. You may redeem bluNation® points for exclusive merch, e-Gift cards, (except where prohibited), and more at blu.com.