WARNING: This product contains nicotine. Nicotine is an addictive chemical.
About blu
We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.
About blu
We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.
What we're about
Our Belief
We believe that satisfaction shouldn’t require sacrifice or compromise. blu isn’t an alternative, it’s a choice.
Our Values
Change is a good thing, so we prefer progress over process. We operate on passion, individuality, hard work, and authenticity.
Our Purpose
We’re driven by a relentless pursuit of something better.
Our Mission
At blu, we work to make better products and even better experiences. Just like you, we want a vaping experience that works for us.
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