WARNING: This product contains nicotine. Nicotine is an addictive chemical.

About blu

We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.

What we're about

Vaping on the roof

Our Belief

We believe that satisfaction shouldn’t require sacrifice or compromise. blu isn’t an alternative, it’s a choice.

Woman looking away

Our Values

Change is a good thing, so we prefer progress over process. We operate on passion, individuality, hard work, and authenticity.

Woman on rooftop

Our Purpose

We’re driven by a relentless pursuit of something better.

Men walking and holding myblu

Our Mission

At blu, we work to make better products and even better experiences. Just like you, we want a vaping experience that works for us.

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