WARNING: This product contains nicotine. Nicotine is an addictive chemical.

About blu

We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.

About blu

We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did.

What we're about

Our BeliefPlus Icon

We believe that satisfaction shouldn’t require sacrifice or compromise. blu isn’t an alternative, it’s a choice.

Our ValuesPlus Icon

Change is a good thing, so we prefer progress over process. We operate on passion, individuality, hard work, and authenticity.

Our PurposePlus Icon

We’re driven by a relentless pursuit of something better.

Our MissionPlus Icon

At blu, we work to make better products and even better experiences. Just like you, we want a vaping experience that works for us.