Note for our consumers and retailers:

We regret to announce that blu has indefinitely ceased distribution in the Canadian market as of March 10th, 2020.

On December 19, 2019, Health Canada also announced the final Vaping Products Labelling and Packaging Regulations to create new labelling and packaging requirements for vaping products. These regulations will come into force on July 1, 2020. Starting July 1st 2020, retailers will no longer be able to sell blu products to consumers in Canada.


If you are a blu consumer in Canada you can buy blu in available outlets before July 1st and then continue to vape the product whilst your own stocks last, even if this date is beyond July 1st. Also, you will continue to be able to contact customer service representatives with any queries. You can call +1 888-207-4588 (Free) from Monday - Friday (8am - 8pm) or contact us via email


If you are a blu retailer located in Canada, please continue to sell through remaining blu inventory to adult consumers before 30 June 2020. Retailers must properly dispose of, in accordance with applicable Canadian law, any remaining blu inventory by 12:01 am July 1, 2020. Please note that if a retailer sells blu inventory on or after July 1, 2020, that retailer may face severe penalties under applicable federal and provincial legislation.

Health Canada provided additional guidance to the Tobacco & Vaping industry. Please see the attached letter here. Specific questions can also be sent to Health Canada via email

Although blu has now ceased distribution in Canada, if you have questions, please contact us via email