Click here for our special myblu™ Launch Offer

    • Ultimate satisfaction, vapour delivery and convenience.
    • 1 click liquidpods let you switch flavours in seconds.
    • Reliable power and rapid recharging.
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    £ 19.99
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  • Bigger. Bolder. Better.
    Click here for our special blu ACE™ Launch Offer

    • Leak resistant spiral mouthpiece
    • Sleek and minimalistic design
    • Continue vaping while charging
    Buy for
    £ 29.99
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    • Most advanced blu vaping experience
    • Larger battery that lasts all day
    • Easy refilling with blu flavour e-liquids
    Buy for
    £ 14.99
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    • Slim, easy slide e-cig case
    • USB battery charge up
    • Perfect for vapers new to blu
    Buy for
    £ 14.99
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    • Pack charges your batteries on the go in less than 30 minutes up to six times
    • LED indicators on side of the pack tell you when you need to charge
    • Sleek and slim pack design that fits easily in a pocket or purse
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    £ 29.99
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What are e-cigarettes?

E-cigarettes, which are sometimes called e-cigs and vapourizers, can seem difficult to understand. There are so many different terms, models, and accessories that beginners may not be clear where they need to start.

Learn more about vaping devices


Take a look at our full range of e-cigarettes and vaping products, with everything from products for those who have never vaped before to e-cigarette kits for more experienced vapers.

Choose from our two blu PLUS+™ vaping kits – the blu PLUS+™ Charge Kit and the blu PLUS+™ Slide Kit, both of which come with blu PLUS+ Tobacco™ flavoured Cartridge Refills for a full vaping experience.

For a more advanced vaping experience, try the long, powerful vape of our Clearomiser, the blu PRO® gives a smooth taste for the more seasoned vaper.


Who should use blu?

blu® products can be purchased and used by anyone over the legal smoking age. They should not be used by children, pregnant or breastfeeding women, people with heart disease, high blood pressure, diabetes or people taking medicines for asthma or depression. Consult your doctor before using any electronic cigarette product.

Warning: This product contains nicotine, a chemical known to cause birth defects or other reproductive harm.

What makes blu better than other electronic cigarettes?

Our blu® product range is known for our quality and control standards along with our industry-exclusive packs. The blu PLUS+™ Charge Kit comes with a pack which allows you to charge your batteries on the go while holding additional flavour cartridges together with spare batteries. Additionally, our e-cigarette cartridges produce more vapour than other electronic cigarettes, and our flavours are made in the U.S.A. with domestic and imported ingredients. The listing of ingredients and nicotine levels are located on the back of the blu® product packaging.

blu also has strict quality control standards; we maintain an independent party to inspect production lots for quality control.

How should I store my blu® electronic cigarette?

It is recommended that you keep blu® e-cigarettes in the pack when not in use. Carrying e-cigarettes in an unsecure place (e.g. loosely in your pocket or bag) may cause them to become damaged and malfunction.

More questions on e-cigarettes
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